- Strategic Planning
- Financial Management
- Budgeting and Projections
- Strategic Marketing
- Sales Management
- Operations Management
- Personnel Recruiting
- Creative and Resourceful
- Team Leader
- Concise Communication
- Lead teams that successfully met or exceeded annual budgets twelve consecutive years. $2M+
- Consistent record of increased revenue and cost containment producing 44% net income to company.
- Organized and directed award-winning collection approach. Top corporate division in collections.
- Administered policies and procedures assuring compliance to governing laws and regulations.
Human Resource Management
- Recruited, interviewed, hired and terminated personnel in all departments. 87% retention.
- Planned strategy for EEO regulation compliance as mandated by FCC.
- Oversaw benefits program: health, disability, life insurance; 401k; workers comp.; vacation.
- Organized sales systems and disciplines designed to assure growth and professionalism. Track record of 25% and greater annual increases in revenue.
- Trained sales people to effectively execute consultative sales process using CRM.
- Directed sales department toward developing and achieving sales projections.
- Developed unique branding which positioned product as memorable and desirable.
- Designed and implemented targeted promotions that supported sales and programming.
- Created appealing informational brochures for distribution to primary and prospective clientele.
- Initiated web sites uniquely representing services, products and valuable information to clientele.
- Planned and implemented strategic and successful marketing efforts utilizing conventional media and methods, as well as, ‘new media’, innovative maneuvers and guerrilla tactics.
- Social Media Marketing: Twitter, Facebook, LinkedIn, blog, etc.; Award winning completion of Social Media Course.
- Planned and implemented events ranging from stadium to small groups supporting marketing goals: trade shows, concerts, celebrity appearances, appreciation events.
- Marketing experience B2B, B2C, C2C, B2G.
Sales and Business Development
- Trained and organized new sales team. First year sales $1.3 million; second year $1.98 million.
- Highly trained sales person with track record of becoming top producer in each organization.
- Turned around new and under producing operations to become profitable and viable.
- Prospected new clients to develop new revenue base. Billing increase from $3k per month to $40k per month at KKZX radio in less than five months.
Contact Donald C. Lambert