Key Competencies

Donald C. Lambert

  • Strategic Planning
  • Financial Management
  • Budgeting and Projections
  • Strategic Marketing
  • Sales Management
  • Operations Management
  • Personnel Recruiting
  • Creative and Resourceful
  • Self-Motivated
  • Team Leader
  • Concise Communication

 

General Management

  • Lead teams that successfully met or exceeded annual budgets twelve consecutive years.  $2M+
  • Consistent record of increased revenue and cost containment producing 44% net income to company.
  • Organized and directed award-winning collection approach.  Top corporate division in collections.
  • Administered policies and procedures assuring compliance to governing laws and regulations.

Human Resource Management

  • Recruited, interviewed, hired and terminated personnel in all departments.  87% retention.
  • Planned strategy for EEO regulation compliance as mandated by FCC.
  • Oversaw benefits program: health, disability, life insurance; 401k; workers comp.; vacation.

Sales Management

  •  Organized sales systems and disciplines designed to assure growth and professionalism.  Track record of 25% and greater annual increases in revenue.
  • Trained sales people to effectively execute consultative sales process using CRM.
  • Directed sales department toward developing and achieving sales projections.

Marketing

  • Developed unique branding which positioned product as memorable and desirable.
  • Designed and implemented targeted promotions that supported sales and programming.
  • Created appealing informational brochures for distribution to primary and prospective clientele.
  • Initiated web sites uniquely representing services, products and valuable information to clientele.
  • Planned and implemented strategic and successful marketing efforts utilizing conventional media and methods, as well as, ‘new media’, innovative maneuvers and guerrilla tactics.
  • Social Media Marketing: Twitter, Facebook, LinkedIn, blog, etc.; Award winning completion of Social Media Course.
  • Planned and implemented events ranging from stadium to small groups supporting marketing goals: trade shows, concerts, celebrity appearances, appreciation events.
  • Marketing experience B2B, B2C, C2C, B2G.

Sales and Business Development

  • Trained and organized new sales team.  First year sales $1.3 million; second year $1.98 million.
  • Highly trained sales person with track record of becoming top producer in each organization.
  • Turned around new and under producing operations to become profitable and viable.
  • Prospected new clients to develop new revenue base.  Billing increase from $3k per month to $40k per month at KKZX radio in less than five months.

Contact Donald C. Lambert

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